If you Fail to Plan, You Plan to Fail

The importance of the strategic planning process

It is interesting to note even though planning is the most critical component of success in business, it is still the most overlooked.

Many companies make big decisions without any planning.
The strategic plan is the roadmap -the big picture view of where the business is headed, and lays the foundation of a robust business.

Without a formal, strategic plan, organizations will find it increasingly difficult to accomplish their goals.

So how do you start working on your strategic plan so you do not miss any critical components?

The four main components of a strategic plan are the:

  1. Mission- This is basically your organization’s purpose. It is your organization’s “why” -the very reason it exists. It is worth taking the time to work on crafting the perfect mission statement for your business. It’s what your business does, how and why it does that.
  2. Vision –This is often the hardest part of the plan -this is the goal you would like to achieve eion the next 3-5 years. It nee3ds to be quantified, and communicated to the entire team, in a way that inspires them to achieve it, This is the direction you want to go.
  3. SWOT analysis -At this point, you have determined your direction and set the compass with your vision statement. So now it’s time to see how you will maneuver to reach your destination. This is where the SWOT analysis comes in. At this point, you determine your internal strengths and weaknesses as well as external factors like opportunities and threats. While you have control over your strengths and weaknesses, you do not really have control over external factors such as opportunities and threats.
  4. Goals – The final step in the strategic planning process is setting goals. These goals can be specific or general and will be based on the mission, and vision of the organization. These broad goals are often further segmented into other functional areas, such as marketing, personnel, finance and operations.

Your strategic plans lay the spadework for all future planning, including your documented business and marketing plans.

Failing to plan equates planning to fail.

As Toby Keith sings, “If you don’t know where you’re going/You might end up somewhere else.”

Check out the “SME Mastery” course in Brad Sugars Business Academy called “Fail to Plan or Plan to Fail”. This is a critical component of the course because as mentioned above, “if you fail to plan, then get ready to fail.” The number one reason businesses fail is because they do not have a plan. In this unit, you will learn how to create a strategic plan for your business. You will also build a logical planning platform that ties into your regular business operations to keep all eyes on the ultimate goal. And most importantly,  you will discover ways in which you can engage others in the planning process.

– See more at: http://academy.social27.com/bradsugarsacademy/Classes?cid=2894#sthash.2LXXs0Ov.dpuf


Announcing… Brad Sugars Business Academy!!

Social27 is excited to announce our new partnership with Brad Sugars. Together we have formed the Brad Sugars Business Academy.

As you may already know, Brad Sugars is a world-renowned business man. His name alone is synonymous with business and business education. Sugars curiosity and drive propelled him to start working from the age of seven and he hasn’t slowed down since.

By the time Sugars reached his late twenties, he had built an empire, and acquired more than enough wealth to retire. However, retirement didn’t quite suit a man of his ambition, and Sugars decided to come back, give back, and help grow even more businesses.

Since his return, Sugars has become a world famous public speaker, business coach, author, and now- where Social27 becomes involved- an educator. Sugars and his team selected the Social27 platform as to give their students the best possible online experience. The platform is complete with many engagement tools such as gamification, profiles, message walls, instructor questions, assignments, and much, much more.

Social27 has been in the training and education space for many years and have trained over 2.5million people. Online education has been a popular topic for many years, and online training, especially corporate training need to catch up with the internet of things. The Brad Sugars Business Academy is taking strides to get there.

The marriage between Brad Sugars passion for business, and Social27’s interactive, robust education platform is the ultimate tool for enterprise and small businesses worldwide.  We hope you enjoy what we have created, we know that we do.

2 Key Lessons in Sales From Glengarry Glen Ross

Everyone in sales has at some point heard the brutal, immortal phrases from the 1992 cult classic, Glengarry Glen Ross.

The movie is peppered with memorable, hard-hitting dialogues -and here are two that every salesperson should subscribe to …

Tell a story, get familiar, speak with passion”

  1. Do you have a story? Can you tell a story about why what you’re selling is the right product or service for your customers and why there has never been a time like the present for them to purchase it.
  2. Do you connect with them? Are you getting familiar with them, remembering names -even small details to create that connection -making it harder for your prospects to say no?
  3. How are you telling the story? Are you telling this story with infectious passion and enthusiasm?

“ABC. Always be Closing!”

The infallible words from Baldwin’s character.

Do you know, even before entering a deal, what you need to ask to close?

This question can make or break a deal, so don’t let your hard work go to waste. Ask for the sale, close the deal.

In our unit on the “Basics of Great Sales,” you will learn why people will or won’t buy from you, the motives that trigger sales. You will learn the A, B, C’s of sales, how to hone your own sales skills and how to train your sales team so they go from good to staggering sales.

We hope you enjoy the unit, access the Brad Sugars Business Academy here and view the video below.

Announcing Brad Sugars Business Academy!

“Learning work will pay you back for the rest of your life.” -Brad Sugars

Brad Sugars is a leading pioneer in the business coaching industry. In fact, he is often credited with establishing the business coaching industry.

While still in his early twenties, he started his business coaching company from the garage of his parents’ suburban home in Brisbane, Australia.

Today, the business coaching industry is part of a billion dollar year industry ready to explode, and Brad’s company ActionCOACH is the # 1 business coaching company with over 1,000 coaches in more than 50 countries. This can be attributed to Brad’s ability to leverage his own business and investing success into a training program that teaches business owners systemization, customer acquisition and retention, leadership, profit multiplication, and more.

Brad is a best-selling author of 15 books on business, his latest being “Buying Customers”.

His seminars and books offer no-nonsense, hands-on information that businesses can implement immediately. All of his systems and methodologies have been tested and proven on tens of thousands of businesses worldwide for over 20 years.

Brad’s personal mission is to deliver business and investing education to as many people as possible, while continuing to espouse the benefits of having a Business Coach in every business. He does this through webinars, seminars, books, and online content available to business owners of all kinds in every corner of the globe.

This is how the idea for Brad Sugars Business Academy took shape.

Brad is at a stage where he can retire and enjoy the rewards of his labor, however, he is a super educator who finds the most fulfillment in helping others achieve success in their business and finances.

Through Brad Sugars Business Academy, Brad aims to leverage technology to deliver cost-effective, affordable “business re-education” to business owners worldwide where they can learn anywhere and at their own pace.

Brad is excited to launch the academy in January 2015 and here’s what to expect from it:

  1. Innovative Product: Brad will use Social27 as his platform to take an innovative, breakthrough business strategy to a larger audience by making it affordable and convenient to learn. All coursework is a result of over 20 years of R&D coupled with constant testing that proved his materials and concepts to be extremely valuable and easy to implement into your own business. The programs encapsulate the tested and proven strategies into one digestible program designed to boost your bottom-line.
  1. Unlimited access to high quality materials: The Brad Sugars Business Academy will be offered via subscription, granting you unlimited access to rigorous, personalized, hands-on business education, along with the same tools and methodologies Brad used to take his own company from a small garage to the world map. Now you can do the same.
  2. Interactive Platform: This is an interactive learning academy where you will take quizzes and tests, and communicate with each other and your instructors via forums and online chat.
  3. Learning is fun: Have fun learning on this unique platform that allows you to compete with other students collecting badges and points.
  4. Flexibility: In today’s fast-paced world, wouldn’t it be great to have the flexibility to learn what you want, where you want and at your own pace? This academy offers you that flexibility, learn right from the comfort of your own home, at your kid’s soccer practice, or in your favorite coffee shop.

– Curious for more? Read more about the Brad Sugars Business Academy and watch his video below.

Educational Rights Advocates Awarded Nobel Peace Prize for 2014


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“The Norwegian Nobel Committee has decided that the Nobel Peace Prize for 2014 is to be awarded to Kailash Satyarthi and Malala Yousafzay for their struggle against the suppression of children and young people and for the right of all children to education. Children must go to school and not be financially exploited. In the poor countries of the world, 60% of the present population is under 25 years of age. It is a prerequisite for peaceful global development that the rights of children and young people be respected. In conflict-ridden areas in particular, the violation of children leads to the continuation of violence from generation to generation.”

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