2 Key Lessons in Sales From Glengarry Glen Ross

Everyone in sales has at some point heard the brutal, immortal phrases from the 1992 cult classic, Glengarry Glen Ross.

The movie is peppered with memorable, hard-hitting dialogues -and here are two that every salesperson should subscribe to …

Tell a story, get familiar, speak with passion”

  1. Do you have a story? Can you tell a story about why what you’re selling is the right product or service for your customers and why there has never been a time like the present for them to purchase it.
  2. Do you connect with them? Are you getting familiar with them, remembering names -even small details to create that connection -making it harder for your prospects to say no?
  3. How are you telling the story? Are you telling this story with infectious passion and enthusiasm?

“ABC. Always be Closing!”

The infallible words from Baldwin’s character.

Do you know, even before entering a deal, what you need to ask to close?

This question can make or break a deal, so don’t let your hard work go to waste. Ask for the sale, close the deal.

In our unit on the “Basics of Great Sales,” you will learn why people will or won’t buy from you, the motives that trigger sales. You will learn the A, B, C’s of sales, how to hone your own sales skills and how to train your sales team so they go from good to staggering sales.

We hope you enjoy the unit, access the Brad Sugars Business Academy here and view the video below.


Announcing Brad Sugars Business Academy!

“Learning work will pay you back for the rest of your life.” -Brad Sugars

Brad Sugars is a leading pioneer in the business coaching industry. In fact, he is often credited with establishing the business coaching industry.

While still in his early twenties, he started his business coaching company from the garage of his parents’ suburban home in Brisbane, Australia.

Today, the business coaching industry is part of a billion dollar year industry ready to explode, and Brad’s company ActionCOACH is the # 1 business coaching company with over 1,000 coaches in more than 50 countries. This can be attributed to Brad’s ability to leverage his own business and investing success into a training program that teaches business owners systemization, customer acquisition and retention, leadership, profit multiplication, and more.

Brad is a best-selling author of 15 books on business, his latest being “Buying Customers”.

His seminars and books offer no-nonsense, hands-on information that businesses can implement immediately. All of his systems and methodologies have been tested and proven on tens of thousands of businesses worldwide for over 20 years.

Brad’s personal mission is to deliver business and investing education to as many people as possible, while continuing to espouse the benefits of having a Business Coach in every business. He does this through webinars, seminars, books, and online content available to business owners of all kinds in every corner of the globe.

This is how the idea for Brad Sugars Business Academy took shape.

Brad is at a stage where he can retire and enjoy the rewards of his labor, however, he is a super educator who finds the most fulfillment in helping others achieve success in their business and finances.

Through Brad Sugars Business Academy, Brad aims to leverage technology to deliver cost-effective, affordable “business re-education” to business owners worldwide where they can learn anywhere and at their own pace.

Brad is excited to launch the academy in January 2015 and here’s what to expect from it:

  1. Innovative Product: Brad will use Social27 as his platform to take an innovative, breakthrough business strategy to a larger audience by making it affordable and convenient to learn. All coursework is a result of over 20 years of R&D coupled with constant testing that proved his materials and concepts to be extremely valuable and easy to implement into your own business. The programs encapsulate the tested and proven strategies into one digestible program designed to boost your bottom-line.
  1. Unlimited access to high quality materials: The Brad Sugars Business Academy will be offered via subscription, granting you unlimited access to rigorous, personalized, hands-on business education, along with the same tools and methodologies Brad used to take his own company from a small garage to the world map. Now you can do the same.
  2. Interactive Platform: This is an interactive learning academy where you will take quizzes and tests, and communicate with each other and your instructors via forums and online chat.
  3. Learning is fun: Have fun learning on this unique platform that allows you to compete with other students collecting badges and points.
  4. Flexibility: In today’s fast-paced world, wouldn’t it be great to have the flexibility to learn what you want, where you want and at your own pace? This academy offers you that flexibility, learn right from the comfort of your own home, at your kid’s soccer practice, or in your favorite coffee shop.

– Curious for more? Read more about the Brad Sugars Business Academy and watch his video below.